Selling your books locally
In this brave new world of self-publishing, much of the onus is now placed on the author to market and sell their own books.
Here’s some simple ways to get your masterpiece into the hands of your readers.
1. Trade Shows or Local Markets
This may be tricky depending on the type of shows or markets that are held in your area, and how much they charge for space, but having a table at your local market puts you right in front of your potential readers. Literally. Face to face. It’s like doing a book signing without the limitations of a bookstore.
2. Independent or Chain Bookstores
There’s a Chapter’s bookstore in nearly every city I’ve visited and many of them will take books on consignment. So while you’re driving through towns looking for those independent retailers who would be willing to put your work on the shelf, don’t forget about the bigger chains. Having someone in City A tell a friend in City B that they got your book from a store like Chapters, might just start a worldwide demand for your literary opus. (Well, maybe not. But you never know unless you ask.)
3. Social Marketing
While we’re talking about local marketing, it is valid to include the Social Networks. Free sites like Facebook or Google+ keep us connected not only with a worldwide audience, but also with those that live down the street. And if you’re just starting out, it’s not a bad way to go. Connecting with your family, even if they are in the same city, will connect you with a complete network of potential readers without dipping into your wallet. It also gives you the opportunity to join local groups that can be a great resource for discovering new ways to get your work out there.
There are so many more great options for authors who are looking to boost their sales, or start selling their first books, that are inexpensive and don’t take up too much time. As with any type of marketing, it’s the connections you make with your potential readers that will enable you to expand your reach via the plain and simple word-of-mouth.
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