Gossip is Cheap, Why Not Use it to Your Advantage?
Gossip is Cheap, Why Not Use It To Your Advantage?
We all know that gossip is a dirty word but how do I get people to start talking about me and my book so I don’t look sleazy?
The definition of gossip is usually unconstrained, out of context, derogatory conversation about other people. It could be betraying a confidence, making hurtful judgements, or even spreading information that is sensitive and can cause pain.
So why do people spread gossip?
- They want attention on themselves. They want to be the place where others get the inside scoop.
- They are envious of the other person and want to find ways to bring them down to their own level. It is like the crabs in a pot. When one almost gets out, the others pull it down. Gossip is no different.
- They want group consensus. The feeling of belonging to a group by bringing others down is not uncommon.
- They are unhappy in their current situation and by gossiping they feel a sense of righteousness by making disparaging remarks.
- They want to rouse interest from others to gain attention. They want to feel better about themselves, so make hurtful negative judgement on others.
Now you know the reasons why people gossip, how can you tap into the ongoing gossip to your own advantage without becoming a nasty gossip yourself? I am not sure if the people doing the gossiping are the people you really want to have on your mailing list, but who knows where they will spread the word?
- Give them something to gossip about, such as an insider secret that they are not supposed to share with anyone. Knowing ahead of time that the secret will be shared immediately, make sure the secret is something that will benefit your book sales.
- Boast about an award and let them talk about how you should not have received it. Be sure you feed them the page where the award is displayed. I am sure that this will be shared as well, along with the negative comments. Your response here is, “Well, read it for yourself to see if that is true.”
- Always give a gossiper fuel that benefits you. Go back to your reader benefits and create juicy tidbits a gossiper would love to share behind your back. It is like saying, “This is a secret; don’t tell anyone!”
Gossip can be directed in your favor. You have to make sure you are feeding the right information and guiding people to the right place to add their comments. Sometimes negative comments can be turned around with great responses. Do not defend yourself, just present the facts.
The results? More readers and gossipers on your side.
Dr. Bette Daoust is a best-selling author, speaker and consultant to small business. She works with authors and speakers to support them in their marketing efforts. Bette is a part of the founding group at http://AuthorsSuccessGuild.com and is the CEO of Vervial Group Consulting International, Inc. Follow her on twitter @DrBette or join her on Facebook: http://Facebook.com/AuthorsSuccessGuild
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