Extending the Life of Your Writing
Repurposing Your Content
How to Write Once and Distribute Many Times.
I have written some articles and posted on article sites but writing these takes time. Are there ways that I can re-use the same content in different ways to extend my reach without re-inventing the wheel?
Writing does take time and often time is really limited, especially when you are writing your next book, spending time marketing your current publication, and trying to juggle research and family life. Whew, even the thought of it makes me tired. Do you ever feel that marketing is so time consuming that you cannot possibly do a great job doing all that is required?
Congratulations on the fact that you have written some articles. Now let’s take these articles and start re-using the content to create even more marketing collateral.
Here are some creative ways to extend the life of your writing. Use all of them or use only a few—the choice is yours. Implementing just one or two of these ideas will save you time.
- Create a graphic by using a quote from your article. You can actually create several graphics. The graphic should include a website URL and your logo. You want to make sure the graphic brands you and drives viewers to your landing page. You will now have images to post on Pinterest and other social media networks.
- Create a podcast series from your articles. Get someone to introduce you and your topic then read your article. The final part of the podcast should include a summary and a call to action for the listeners. Do this for each of your articles.
- Create a mini YouTube show. Prepare slide decks based on your article and do a voice over then save the presentations as an mp4 and post it to YouTube, Vimeo, or other video site. When posting videos, write a description and video summary that includes a call to action.
- Create a presentation based on your article. Add animations and transitions. Your presentation should be able to stand on its own. Post the presentation to SlideShare and other slide sharing sites. Oh, yes, don’t forget to include contact, website, and a call to action in the slide deck.
- Create a mini book of your articles and publish it to Kindle’s KDP program. Add a table of contents and summary. Include a call to action in the book. This is a great place to drive people to your other books.
- Expand your articles so they are very detailed and unique. Post an offering on Fiverr or similar site and sell your articles. One note here. Your article needs to be unique and exclusive to Fiverr. You will also need to create an offering trailer to be posted on their site.
- Create a set of questions around your article. Pose these questions on sites such as LinkedIn or in Forums. Remember that your profile in these locations are the primary way people can contact you.
- Create a course using your articles as the basis of disseminating your information. Courses are not that difficult to create and you can easily grow your audience through sites such as Udemy or Fedora.
- Syndicate your article series. Offer them to newspapers or magazines.
- Add your articles to newsletters, particularly your own. Adjust the content to make it different but the same topic.
More work? For sure! The effort is definitely worth it as your reader base will start to grow from many different angles.
Dr. Bette Daoust is a best-selling author, speaker and consultant to small business. She works with authors and speakers to support them in their marketing efforts. Bette is a part of the founding group at http://AuthorsSuccessGuild.com and is the CEO of Vervial Group Consulting International, Inc. Follow her on twitter @DrBette or join her on Facebook: http://Facebook.com/AuthorsSuccessGuild
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