Colors Say it All
When it comes to branding, colors play an important role in your total image. Each color provokes a feeling or an emotion. What emotions are you trying to elicit when it comes to your book, book series, or personal brand?
In this article, we will walk you through the colors and how they affect readers.
Color response is generally broken down into three categories:
- Emotional response. The feeling a color gives you when you see it. Think about red—the emotional response is generally associated with anger or love, whereas blue makes us think peaceful and cool.
- Physical response. What would green indicate? Likely it would be focus or concentration while yellow would be bright or reflective.
- Behavioural response. Think of orange and it reminds us of fast food and movement while purple could be surprise or something royal.
Think of colors in terms of what you want as a reaction to your branding. There are many color variations for eliciting the response you want. The following is a list of various colors and what they represent.
- Blue: Tranquility, Security, Integrity, Peace, Loyalty, Trust, Intelligence, Cleanliness, Order, Sky, Water, Cold, Calm
- Turquoise: Spiritual, Healing, Protection, Sophistication, Calm, Water
- Green: Freshness, Environment, New, Money, Fertility, Healing, Earth, Nature, Youth, Jealousy, Inexperience, Envy, Misfortune, Vigor
- Yellow: Bright, Sunny, Energetic, Warm, Happy, Perky, Joy, Intellect, Summer, Gold, Philosophy, Dishonesty, Cowardice, Jealousy, Covertness, Deceit, Illness, Hazard, Betrayal, Optimism, Idealism.
- Purple: Royalty, Nobility, Spirituality, Luxury, Ambition, Wealth, Ceremony, Mysterious, Transformation, Enlightenment, Cruelty, Arrogance, Mourning.
- Pink: Healthy, Happy, Feminine, Sweet, Compassion, Playful, Love, Romance, Excitement
- Red: Love, Passion, Energy, Power, Strength, Heat, Desire, Anger, Excitement, Speed, Aggression, Blood, Fire, Danger, War, Violence, Intensity.
- Orange: Courage, Confidence, Friendliness, Success, Enthusiasm, Warmth, Vibrant, Expansive, Flamboyant, Demanding of Attention, Energy.
- Brown: Earth, Stability, Hearth, Home, Outdoors, Reliability, Comfort, Endurance, Simplicity, Comfort, Longevity, Conservative.
- Tan: Unification, Quiet, Pleasantness, Calm, Simplicity, Dependable, Flexible, Conservative.
- Gold: Wealth, Wisdom, Prosperity, Value, Tradition.
- Silver: Sleek, Graceful, High Tech, Sleek
- White: Goodness, Purity, Innocent, Fresh, Easy, Clean, Isolation, Pristine, Empty.
- Black: Protection, Elegance, Evil, Dramatic, Formal, Mastery, Death, Mystery.
Now it is your turn to look at the colors you are currently using, Do they represent the emotion, physical, and behavioural responses you want for your brand?
Dr. Bette Daoust is a best-selling author, speaker and consultant to small business. She works with authors and speakers to support them in their marketing efforts. Bette is a part of the founding group at http://AuthorsSuccessGuild.com and is the CEO of Vervial Group Consulting International, Inc. Follow her on twitter @DrBette or join her on Facebook: http://Facebook.com/AuthorsSuccessGuild
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